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Good enough, isn’t

John Parenteau January 2, 2018 Insight, Marketing Tip
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I grew up in a small town and worked at a local grocery store when I was in high school. The owner was somewhat notorious for liking things done his way, and that sensibility was instilled in every employee, from top to bottom. I was a lowly bagger (called Courtesy Clerks) but that didn’t matter;[...]

Marketing Tip: Create Useful Content

John Parenteau August 30, 2017 Marketing Tip
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Online Marketing tip of the day: Creating content without understanding your audience is a complete waste of time and money. Companies with a website-content strategy designed around their audience’s preferences are nearly twice as likely to convert as those without. Further, 73 percent of online buyers get frustrated when website content appears to have nothing[...]

Marketing Tip: Re-Tweet & Share Your Competitors

John Parenteau June 21, 2017 Marketing Tip
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Online Marketing Tip of the day: It may seem strange, but share, retweet and support your fans, your followers and even your competitors. When you share posts or content from colleagues or competitors, they see your support and are more likely to do the same thing for you in the future. Also, each time a[...]