There are so many aspects to marketing that can be overlooked, but are crucial to your company’s exposure on the world. I know one of the hardest things for me to do is create a new company name for a client. First off, anything common or familiar is usually taken already, and the more obscure[...]
I grew up in a small town and worked at a local grocery store when I was in high school. The owner was somewhat notorious for liking things done his way, and that sensibility was instilled in every employee, from top to bottom. I was a lowly bagger (called Courtesy Clerks) but that didn’t matter;[...]
Online Marketing tip of the day: Creating content without understanding your audience is a complete waste of time and money. Companies with a website-content strategy designed around their audience’s preferences are nearly twice as likely to convert as those without. Further, 73 percent of online buyers get frustrated when website content appears to have nothing[...]
Online Marketing Tip of the day: It may seem strange, but share, retweet and support your fans, your followers and even your competitors. When you share posts or content from colleagues or competitors, they see your support and are more likely to do the same thing for you in the future. Also, each time a[...]
Today’s web tip: Enhance your site with simple videos of you or your product in action. Host them on Vimeo and place their “embed” link in your post so they can see it right on your site! Personal touches make you appear more real, which customers appreciate! Click the link below to read more, courtesy of[...]