Marketing

Below is a short outline of how we work, what we do, and why we can do a great job for you for less than the “other guys”. But if you already know this, you can jump right to our Package Pricing Page.

What is Marketing?

 

Many people don’t think of marketing when it comes to their smaller or mid-sized business. They usually assume that real marketing is for the huge corporations. But in truth, marketing applies to all aspects of business. So what is the definition of marketing?

the action or business of promoting and selling products or services, including market research and advertising.

Based on that, anybody who owns a business should be thinking of marketing.

We are exposed to hundreds, if not thousands of marketing messages every day. From radio to print, television to billboards, we can’t avoid seeing someone’s message. The question is, how many of these messages stick?

Studies show that a consumer has to be exposed to a message at least four times before it resonates with them. This means finding four unique ways to reach your audience. Have you ever heard a new song a few times on the radio, and suddenly discover you can’t get it out of your head? This is a form of marketing.

But how does this work for you?

Building a Marketing Strategy

Some business owners think they can’t afford a proper marketing strategy. “I don’t have enough money to market like the bigger companies!” The truth is, the less money you have, the more you need a marketing strategy.

Marketing and advertising isn’t just about buying expensive radio ads or a bunch of billboards. In today’s world there are many ways (and many of them very inexpensive), to get your message out. But the important thing is to develop a consistent message first, which is where your strategy comes in.

So What IS a Marketing Strategy?

Simply put, a marketing strategy helps define a few key elements about your business:

  • What are your goals?
  • Who is your target market?
  • What is your SWOT (strengths, weaknesses, opportunities and threats)
  • What is your message?
  • How will you reach your audience?

As you can see, you could answer all of these questions yourself over a nice cup of coffee. It’s not rocket science. This is why we feel a marketing strategy is crucial for any business. The more complex part is taking that wonderful message you’ve defined and finding ways to reach your customer within your budget.

And this is where Bigfoot Robot can help.

 

We can help you develop that marketing strategy, providing you insight and support to fashion a message that resonates with you, your products and, most importantly, your customers. But beyond that, our team will help identify opportunities for advertising, and develop a plan that fits within your budget, while still exploiting every opportunity to it’s fullest.

Real marketing is not out of your reach. Give us a call today and let’s talk about how we can help build your business!