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Tips on how to rock your Business Facebook Post

John Parenteau February 16, 2018 Insight, Marketing Tip
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Facebook is a lot more powerful of a marketing tool than you may think, and most business owners don’t realize that there are certain “do’s” and “don’ts” when considering their Facebook post.   Its not just about putting up your latest sale item, or your special of the day.  Realizing how your audience perceives your[...]

Five Rules For Using Social Media For Your Business

John Parenteau January 26, 2018 Marketing Tip, Web Tip
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As business owners, we hear a lot of chatter about how social media can help build your business into some international mega company. To be honest, for most of us, we simply want to find a way to reach our community, and maybe a bit beyond. I also see blogs every day that talk about[...]

Good enough, isn’t

John Parenteau January 2, 2018 Insight, Marketing Tip
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I grew up in a small town and worked at a local grocery store when I was in high school. The owner was somewhat notorious for liking things done his way, and that sensibility was instilled in every employee, from top to bottom. I was a lowly bagger (called Courtesy Clerks) but that didn’t matter;[...]

Marketing Tip: Create Useful Content

John Parenteau August 30, 2017 Marketing Tip
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Online Marketing tip of the day: Creating content without understanding your audience is a complete waste of time and money. Companies with a website-content strategy designed around their audience’s preferences are nearly twice as likely to convert as those without. Further, 73 percent of online buyers get frustrated when website content appears to have nothing[...]