Online Marketing Tip of the day: It may seem strange, but share, retweet and support your fans, your followers and even your competitors. When you share posts or content from colleagues or competitors, they see your support and are more likely to do the same thing for you in the future. Also, each time a reader discovers something great to read or listen to through you, this adds to your brand.

It may sound counter-intuitive, and it might be something you struggle with, but the nature of social media is that of a sharing culture, and there’s no reason you can’t share the information you find informative for your customers, just as your competitor might share yours.

Here’s an interesting article about this, courtesy of Elephant Creative: